Most American sports fans have now unhappily become accustomed to the major sports leagues imbuing the ‘entertainment’ with strong political messages. Folks that were previously hard core fans are starting to turn away in droves… Victor Davis Hanson writes a nice summary of the ridiculous situation represented by the National Basketball Association:
The NBA, we are told, is a woke industry.
But it’s also the strangest, most nondiverse, right-wing, money-obsessed woke institution in America. More than three-quarters of the multimillionaire players are African-American. Over 90 percent of the billionaire team owners are white.
Yet the entire industry—players, coaches, owners, staff—lecture Americansad nauseam about their supposed sins. The monotonous sermons have become transparent medieval redemptions—given the mortal sin that the NBA sold its very soul to a racist, genocidal, and totalitarian China—to recover billions abroad for the billions lost in viewership and attendance at home.
Nondiverse multimillionaires, working for even less diverse billionaires, finger-pointing at middle-class Americans on the evils of privilege, in the pay of the Chinese Communist Party, is not a way to win back fans.