An update on the ‘woke’ sporting goods store:
Dick’s Sporting Goods CEO Ed Stack admitted that his company lost $250 million after he decided not to sell guns to people under 21-years-old… Stack decided to take this route even though the shooter did not use the gun he purchased at Dick’s. He used the gun he bought at Sunrise Tactical Supply. The company stopped selling guns at 125 locations. Stack has considered banning gun sales from all of the stores in the future.
May 12, 2018
Sporting Goods stores are already following the same “success” path as children’s toy stores into oblivion. This decision by “Dick’s” management to engage in corporate virtue signaling will only accelerate their demise.
Sporting goods retailer “Dick’s” is losing access to several popular gun manufacturers’ products in a retaliatory strike, as the companies withdraw their business following a series of public moves by the popular store.
Dick’s made some news last month when they first pulled from their shelves, and then destroyed, what they characterized as “assault-style” guns in their inventory.
If your company has a political point of view and acts on it, that’s its right. But it’s also the right of the customer to go elsewhere. As this back and forth shakes out, we’ll see which ones wagered wisely and which didn’t.
March 30, 2018
Get woke, go broke… The results of Dick’s move to become an opponent to the 2nd Amendment:
Dick’s Sporting Goods’ bottom line took a very big hit after halting the sale of assault-style weapons in response to the Parkland school massacre. The policy change cost the nation’s largest sporting goods retailer about $150 million in lost sales, about 1.7 percent of annual revenue, Bloomberg News reported Friday.